Drive Value Through Strategic Thinking About Super Bowl Advertisements
The Super Bowl itself may not have been much fun to watch, particularly if you were pulling for the Denver Broncos. That said, I love watching it not just for the game but also to see what ideas...
View ArticleClik here to view.
What Is a Content Opportunity Report, and Why Should It Precede an Editorial...
Over the past several years much has been said and written on the subject of editorial calendars. But few people have specifically addressed methodologies for taking inventory of valuable...
View ArticleClik here to view.
How Multi-Location Marketers Can Exceed Their 2014 Objectives
As we roll into March with the craziness of the start of a new year well in our rearview mirror, the majority of us marketing professionals are busy working on how to meet our business objectives for...
View ArticleDiscovering New Content One Opportunity at a Time
Kevin Mullett revealed our Content Opportunity Report to the world to rave reviews not too long ago. Simply put, this report offers a way to evaluate opportunities for generating content across one or...
View ArticleClik here to view.
Organic vs. PPC: A False Choice For Local Visibility
Multiple studies and surveys have shown that going after high search-engine visibility is one the most effective things a business can do to connect with qualified, motivated prospects and achieve its...
View ArticleClik here to view.
A Call For More Calls To Action
Does your content ask people for the sale? Does it ask for it early and often? Does it extend the proverbial hand to close the deal when complete? Unfortunately, I see ample examples of marketing and...
View ArticleClik here to view.
Local SEO Tips: Quality Content Without Context And Relevance Will Fail
The days of flippantly regurgitating Google’s “just write great content” mantra should be long behind us. Local visibility and search success require context and relevance in addition to quality....
View ArticleAn Easy Way Communities Can Empower Agencies to Tell Their Story
When agencies and customers we work with bring innovative ideas to the table, it makes me so happy. We’re always looking for sharp, new ways that our clients can use MarketSnare to deliver a truly...
View ArticleClik here to view.
Ideas for Marketers Developing Relevant Local Content for Multi-Location...
Relevant local content is one of the most challenging types of content to write, whether you’re a family-owned single-location business or a multi-national corporation with physical locations all...
View ArticleClik here to view.
Why Aren’t I Number One Yet for Local SERPs?
We live in a world that is accustomed to – and spoiled by – instant gratification. We don’t wait 3 weeks to receive things from a catalogs anymore, we can communicate with almost anyone instantly from...
View Article
